Webcam Studio Operations Manual
- 1 White Label Program
- 2 Model Registration
- 2.1 Model Application
- 2.2 Required Documents
- 2.3 Uploading and Reviewing ID Pictures and Documents
- 2.4 Couples and Threesome Accounts
- 3 New Model Setup
- 4 Model Training
- 5 Opening a Physical Studio
- 6 Earnings and Payments
- 7 Recruiting Models
- 7.1 Craigslist and Backpage
- 7.2 Search Engine Optimization
- 7.2.1 Create a Model Recruiting Website
- 7.2.2 Buy a domain
- 7.2.3 Write the content for your recruiting site
- 7.2.4 Post advertising banners on your recruiting site
- 7.2.5 Acquire links to your recruiting site
- 7.2.6 Optimize your content
- 7.2.7 SEO Training
- 7.2.8 Have Patience
- 7.3 Paid Advertising
- 7.4 Social Media Sites
- 7.5 YouTube
- 7.6 Partner with Related Businesses
- 7.7 Start a Talent Agency
- 7.8 Recruit Escorts
- 7.9 Recruit from SexyJobs
- 8 Recruiting Members
- 8.1 Commission Plans
- 8.2 Buying Customer Traffic
- 8.2.1 Conversion Tracking
- 8.2.2 Adult Traffic Networks
- 8.2.3 Campaign Targeting
- 8.2.4 Campaign Tracking
- 8.2.5 Destination Pages
- 8.3 Model Referral Program
- 8.4 Branded Videos
- 8.5 Post Join API
The OLD business model was to entice viewers with preview clips from porn videos and try to sell the viewers on buying the full-length videos. The NEW business model is to entice viewers with free full-length videos and then redirect them to a webcam site where they pay to interact with LIVE models. If you’re just getting started in this business, you’ve arrived at the right time, because the industry is booming and will continue to boom for many years. The reason is there’s no substitute for interaction with live models. Think about it…webcam is killing the old porn industry because people prefer the experience of interacting with live models over watching pre-recorded porn. What could possibly replace live models?
Let’s talk about what it takes to be successful in this business. We’ll start by making some basic assumptions. To be successful, you’ll need:
- Lots of model sign ups
- Lots of model approvals
- Lots of models making money
Notice, the common variable for all of these is “Lots of Models”. However, “Lots” is a relative term, so we’ll try to be more specific. On average, about one out of a hundred models (1%) who sign up, will actually work consistently. That’s right…1%! Most studios fail because they don’t understand this math.
A typical studio might run an ad on Craigslist and recruit five or ten models during the first week. Let’s say they get ten. Out of the ten who sign up, perhaps half will actually complete the sign up process, so now they’re down to five models. Out of those five, probably two or three will login and try working. Out of those two or three, it’s unlikely that any of them will succeed and continue working for very long. So after the first week, the studio owner logs into his account and sees that his studio has generated a grand total of $4.90 in earnings and none of his models are working. Right there is where most studios give up and this is what separates the winners from the losers.
The winning studio operator knows in advance that he or she needs to recruit 100 models to get one good model. He understands the math, so he doesn’t get discouraged when ten models sign up and none of them end up working. Instead, he just goes out and gets another ten models. And he keeps plugging away until he gets his first good one. When you finally get your first good model, and you see how much money she can make you, then the light bulb will turn on in your head and you’ll realize if you did it once, you can do it again…and again…and again. And that’s how you start to build your business.
White Label Program
If you’re serious about doing this business, you should have your own “White Label” cam site. A white label site is a fully functional cam site where models can broadcast from, members can sign up and interact with models, and new models and studios can register. We build and host this site at no cost whatsoever to you. The site can be fully branded with your company name, your logo and your color scheme. If you operate other adult entertainment sites, we can match the color scheme of your other sites, to make it consistent with your brand. The only cost you’ll incur is to purchase a domain name and privacy protection for the domain, which amounts to about $23/year. You can purchase the domain from Hostland, or from any other domain registrar.
Our white label program is unique in that we’re the only company in the industry that offers a true white label solution. By this we mean every aspect of the site is white labeled, both the front end members see and the back end models see. The white label branding also includes all emails sent to your members and your models. There’s no mention of our company anywhere on your white label or in any of the emails we send out. Thus, neither your members nor your models will have any knowledge of our company.
White Label Benefits
Here are the benefits of having a white label site:
- Guaranteed credit for model registrations – When a model registers via your white label, we automatically insert that model into your studio account. There’s no need for any tracking codes or complicated URL’s. If a model registration comes from your site, we know the model belongs to you. Additionally, since models register on your site and not on our site, it’s not possible for them to go around you and register with us directly.
- Guaranteed credit for member registrations – As with models, you automatically receive credit for any members who register via your white label. If you select the revshare option, each member who registers becomes your member for life. So you’ll automatically get paid every time the member spends money on your site. There’s no affiliate tracking codes needed. Member commissions are paid via MongoCams Affiliates, which is our webmaster program. When we create your white label, we link it to your MongoCams Affiliates account, so any member purchases made on your site will show up in your MongoCams Affiliates earnings reports.
- Promote YOUR brand, not our brand – The problem with most affiliate programs is they want you to send traffic to their websites. If you operate other adult sites, you’re then sending traffic to potential competitors. Why send traffic to your competition when you can keep it for yourself? Also, consider word-of-mouth marketing. When you send a customer to a traditional affiliate program, you’ll probably get paid on that member, but what happens when he tells his friend about the great new cam site he found? If you don’t have a white label, his friend will sign up directly on the affiliate site, so you won’t receive credit for that sign up.
Three Ways to Make Money
Your white label site will be pre-populated with models from other sites in our network. Therefore, immediately upon going live, your site will feature hundreds of active models. You earn an affiliate commission any time a member spends money on your site. It doesn’t matter whether he spends money on a model you recruited, or on a model recruited by another studio. The fact that he’s spending money on YOUR site means YOU receive the affiliate commissions from any purchases made by that member. So, one way to make money is to send member traffic to your white label.
The models you recruit belong to your studio and you earn a studio commission when your models earn money for the site. We operate a large network of sites, both our own sites and sites belonging to other studios. The benefit of the network is when your models broadcast, they’ll simultaneously appear on ALL sites in our network. You receive your studio commission whenever your models earn money, regardless of which site they earn the money on. Thus, you don’t necessarily have to generate your own member traffic to make money. You can focus solely on recruiting models and rely on the member traffic generated by us and by other studios. The studio commissions you earn have to be shared with your models. After all, they’re the ones who are doing all the work and they’re the reason why this business exists. Depending on how your studio account is setup, we’ll either pay your models their share directly, or we’ll pay the entire amount to the studio and you’ll be responsible for paying them yourself. We discuss these payment options in greater detail in the Earnings and Payments section.
In addition to recruiting models, you can also recruit other studios. In fact, your white label site contains a link for studios to sign up. Any studio that registers via your site becomes your sub-studio and you earn 2.5% of that studio’s gross sales for life. It’s important to note that the 2.5% comes out of our end, not your end. Some of our competitors also offer sub-studio commissions, but they make the parent studio pay the commission. This makes it difficult to recruit and retain sub-studios because once the sub-studio owner realizes another studio is taking part of his commission, he’ll immediately try to bypass the parent studio and get his own direct account with the network. Our program eliminates this problem because all studios receive the same percentage, regardless of whether they sign up directly with us, or under another studio.
White Label Diagram
We realize the white label program can be confusing, so we created the following diagram to illustrate how all the pieces fit together:
- You engage in marketing to recruit models and/or customers, sending models to your white label model registration form and customers to your white label site.
- When a customer visits the site and makes a purchase, you receive a commission via your MongoCams Affiliates account. It doesn’t matter if he makes the purchase the first time he visits or a year later. As long as he registers through your site, he’s your customer for life.
- When a model registers on your site, we automatically insert her into your studio account. You receive commissions on this model for life. Every time a customer spends money on her, you get paid as well.
- When a studio registers via your site, it becomes your sub-studio and you receive a percentage of that studio’s sales for life.
- The key point to understand is the white label site is the central hub of your business, but the site itself does not pay any commissions. Instead, it’s linked to both your studio account and your MongoCams Affiliates account. So when a model registers via your site, we know to place her in your studio account because your site is linked to your studio account. When a member makes a purchase on your site, we know to pay you a commission because your site is linked to your MongoCams Affiliates account.
If you don’t already have a white label, we suggest you get that setup before you start recruiting models or marketing to members. You can recruit models without having a white label, but then there’s a possibility of some models going around you and signing up directly with us. The process is simple and costs next to nothing. Just follow these steps:
- Buy a domain – You can buy a domain from Hostland or from any other domain registrar. If you already own a suitable domain, you can use that instead of buying a new domain.
- Make us the domain registrant of record – PCI refers to a set of banking regulations that pertain to credit card processing. To maintain our good standing with our credit card processors, our websites must be PCI-compliant. One aspect of PCI compliance is we’re only permitted to process credit cards on domains owned by our company. We cannot process credit cards on third party domains. Therefore, after you buy your domain, you must make our company the domain registrant of record. This is a simple matter of editing the contact settings in your domain control panel and entering our company information in the domain registrant section. Additionally, we must have full control of the domain, meaning we will need login access to your account with your domain registrar (Hostland, GoDaddy, etc…). You’ll still have login access to your registrar account and if you decide to terminate your relationship with our company, the ownership of the domain will revert back to you. When you receive the white label agreement (see below), it will provide the exact instructions on what information to enter for the registrant. If you own other domains and you don’t want us to have access to those domains, you can create a separate registrar account for just your white label domain and only give us access to that account.
- Buy privacy protection – Our bank requires that all white label domains have privacy protection enabled. This feature costs about $10/year and prevents the public from being able to see who owns the domain. After you buy your domain, you’ll see an option to add Privacy Protection or ID Protection to the domain.
- Request the White Label agreement – You can request our White Label agreement by contacting us via Live Support. The agreement needs to be customized to your domain, so when you request it, be sure to tell us the domain name you purchased.
- E-sign the agreement – You’ll receive an email from Hello Sign titled “CamSoft White Label Agreement”. Follow the instructions in the email to sign the agreement electronically.
- Send us a logo – You can either design a logo yourself or (preferably) have a logo professionally designed. If you want to do it yourself, we recommend a website called Flaming Text that makes it easy to design logos. The logo should be 55 pixels high by approximately 300 pixels wide and it should have a transparent background. If you want a professional logo, we recommend Logo Mojo.
- Relax and let us handle the rest
Want to double your business? It’s easy. Just double your number of approved models by being proactive.
We often receive emails from studios like the following:
Hi, I’m Maria with XYZ Studio and I was wondering about a bunch of my models who signed up and haven’t been approved yet. It’s been two weeks.
Two weeks??? Are you kidding us? I’m sorry to tell you Maria, but if your models registered two weeks ago and still haven’t been approved, they’re probably long gone. In this business, you need to strike while the iron is hot. The iron is hottest immediately after the model signs up. With each passing day, the iron cools a bit and if the model isn’t approved within a week, it probably won’t happen.
Our system is designed so that models may go through the entire registration process on their own and be approved without any intervention from the studio. In a perfect world, this would work 100% of the time. However, in the real world, only about half your models will be able to complete this on their own. If you want the rest of them to be approved, you’ll have to take charge and help them.
As a studio owner, you have full access to your models’ accounts. You can see exactly what they see and exactly what we see. So if your models are missing documents, or their documents are incorrect, you can see that for yourself and then follow up with them to make sure they submit the correct documents. Don’t wait for your models to figure it out on their own. Many of them have low frustration tolerance and if they don’t get it right away, they simply give up. They need someone to manage them and this is your role as the studio.
When a model is missing documents or her documents are incorrect, we email her (and you) every day for 30 days. Unfortunately, many models don’t check their email, or don’t understand what they need to do. So when you receive a copy of an email from us pertaining to one of your models, you should assume she will ignore the email. Making that assumption, you should then contact her by phone and follow up to make sure she submits the correct documents.
We cannot overemphasize the importance of phone follow-up. Some studio owners feel awkward about calling their models on the phone. If you feel this way, you need to get over it. It’s true that some models don’t want to be contacted by phone and if you call them, they’ll tell you that. However, 90% of models are totally fine with you calling them and doing so can help to build your relationship with them and make them more loyal to your studio. Many will appreciate the personal touch and it can help to differentiate your studio from other sites they may be working on.
If you have a white label site:
If you have a white label site, your models can register by clicking on the Register link at the bottom of your website. However, when you run ads, it’s better to send the models directly to the registration form, rather than making them go to your website first. You can send them to the registration form using the following URL:
Obviously, replace “yourdomain.com” with the actual domain name of your white label site. The advantage of this method is there are no affiliate tracking codes in the URL, so it looks very professional. Any model who registers via this link will automatically be inserted into your studio account. If the model decides to go to your home page first and then registers via the Register link mentioned above, she’ll still be inserted into your studio.
If you do NOT have a white label site:
If you do not have a white label site, you can use the registration link displayed on the My Models page of your studio account. The tracking is not as foolproof with this method. If the model ignores the link and types in our website URL directly, she won’t be inserted into your studio automatically. If that happens, you can contact us and request that we move her into your studio. However, for this reason among others, if you’re serious about the business, you should have your own white label site.
After the model submits the registration form, she’ll automatically be logged into her model account and it will prompt her to upload her ID photos and profile photos. At the same time, she’ll receive a welcome email from your site and she’ll receive the documents she needs to sign, in a separate email from Hello Sign.
To approve a model, we require the following documents:
Government-Issued Photo ID
This must be a valid (non-expired) photo ID, issued by a government. School ID’s are not acceptable.
Examples of acceptable ID’s
- Driver’s License
- State ID Card
- Military ID
- Health ID Card (Canada)
- Postal ID (Philippines)
- Police Clearance (Philippines)
The ID must contain the following items:
- ID Number
- Expiration Date
- Date of Birth
Some ID’s show the date of birth on the reverse side. Philippine postal ID’s are an example of this. If the DOB is on the reverse side, you must combine the front AND the back of the ID into a single image and upload that image. Do NOT upload two separate pictures. We need both sides of the ID combined into ONE picture, side-by-side or stacked vertically.
You can combine the images using any photo editing software, such as Photoshop. If you don’t have any software like this, you can use a free website called iPiccy to combine the images. iPiccy has a “collage” feature that will allow you to upload two images and combine them into one image.
Items to Verify
- Acceptable ID type – The ID type must be one of the types we accept (see above).
- Date of Birth is clearly readable – If the DOB is on the reverse side of the ID, the uploaded ID picture must show both the front AND the back of the ID, either side-by-side or stacked vertically.
- Entire ID – The picture must show the ENTIRE ID, edge-to-edge.
- Expiration date is clearly readable and the ID is not expired
- Model’s name is clearly readable – You must be able to read her name without squinting and without having to guess what any of the characters in her name are.
- ID number is clearly readable.
Model Holding ID
This is a picture of the model holding her ID next to her face. The purpose of this picture is to verify that it’s actually her ID, not an ID she borrowed or stole from someone else. Therefore, she must use the same ID for this picture as for the first picture. We do NOT necessarily need to be able to read the text on the ID in this picture. We just need to be able to visually verify that it’s the same ID she submitted in the first picture.
Items to Verify
- She’s holding the ID next to her face, so both her face and her ID are visible in the picture.
- The picture shows her entire face and the entire ID.
- The ID is not blocking any part of her face.
- The ID appears to be the same ID she submitted in the first picture.
- Her face in this picture appears to be the same same as the face in the ID picture.
Primary Profile Photo
To be approved, the model must upload at least one profile photo. The first profile photo she uploads will automatically become her Primary Profile Photo and it must be non-nude. She may upload additional profile photos, which may be nude or non-nude. She may also set one of her other photos as the Primary, so long as it’s not nude.
Each time a model sets a new Primary Profile Photo, we must be approve it before it replaces the old Primary. This can take up to one business day. The Primary cannot be deleted, only replaced with another Primary. So if a model wants to delete her Primary, she must first set another photo as her Primary and wait for it to be approved. Once the new Primary is approved she’ll be able to delete the old Primary.
The profile photos she uploads must be of her, she can’t use someone else’s photos. However, she’s not required to show her face in her profile photos.
Model Compliance and Model Release Documents
Models must sign documents before they’re approved. When a model submits the application, we automatically email her the documents to e-sign. Our document signing process is electronic, so there’s no need to print or scan anything.
To sign the documents, the model must click on the link in the email from Hello Sign and follow the instructions. It prompts her every step of the way, so most models have no trouble signing the documents.
The name and date of birth are not editable in the documents, so if they’re incorrect, you’ll need to make the corrections in the model’s profile and then contact us to request new documents. Sometimes, models will complain that they didn’t receive the documents in their email. This may happen because the documents went to her Spam folder or in Gmail, to her Promotions tab, so have her check those folders. If she still can’t find them, you can request us to re-send them.
Items to Verify
- Name on documents matches name on ID – The model’s name must be spelled correctly on the documents. It must exactly match her name as it appears on her ID, except no middle name is required on the documents. Therefore, you should compare her name on her ID photo with her name on her documents to make sure they’re the same.
- ID number on documents matches number on ID – The ID number on the documents must exactly match the number as it appears on the model’s ID. The ID number can be found on page 1 of the Model Compliance document. If the model lives outside the US, she must ALSO enter her ID number on page 8 of the Model Release.
- Correct initials – On the Initials lines, her initials must be entered as the first letter of her first name and the first letter of her last name. So, “Jane Doe” would enter “JD” for her initials.
- Correct signatures – On the Signature lines, she must sign her full name, as it appears on her ID, except no middle name is necessary.
- DOB on documents matches DOB on ID – The date of birth on her documents must exactly match the date of birth on her ID. Despite our instructions on the application, some models will enter a fake DOB, causing their documents to be rejected. If you notice the DOB doesn’t match her ID, you should immediately correct the DOB in her profile and request new documents. After a model is approved, she’s free to edit her DOB to display a fake age in her profile on the site. However, to be approved, the DOB on her documents must be correct.
Uploading and Reviewing ID Pictures and Documents
Steps to Follow
Models can upload and review their documents by following these steps:
- Login to model account
- Click on My Profile
- Scroll down to the Document Review section
- Select the option to capture ID pictures using her webcam, OR upload ID pictures from her computer or phone
- After she uploads her ID pictures, she can review them by clicking on the Display button next to each each picture.
The Display All button will display both the ID pictures and the Model Compliance and Model Release documents. However, the Model Compliance and Model Release documents cannot be uploaded here. To sign the documents, the model must click on the link in the email from Hello Sign and then follow the instructions. After she signs the documents, they will automatically appear in the Document Review section within a few minutes.
When you click on Display All, it will open six browser windows or tabs. Two of the windows will display the ID pictures and the remaining four windows will display the signed document pages. If the windows fail to open, it’s because your popup blocker is blocking them. In that case, disable the popup blocker and try it again.
Uploading Primary Profile Photo
To upload her Primary Profile Photo, the model must click on My Photos.
Uploading / Viewing from studio account
From your studio account, you can click on the Edit link for any of your models and view the same information as described above. The only exception is profile photos which cannot be uploaded in the studio account. To upload profile photos, you’ll need to click on the Login link to login as the model, then upload the photos in her My Photos section.
Documents Review Process
Initial Documents Review
After a model uploads ALL her documents and ID photos, her account will enter our pending model queue. We’ll then review her documents within one business day. If a model applies on a weekend, no one will look at her documents until Monday.
Missing documents notifications
If a model submits her application, but fails to upload all the required documents, we’ll automatically email her and you reminder notices every day for 30 days. The reminder notices provide specific information on which documents are missing.
If a document is rejected, we’ll email the model and you, providing specific information on why the document was rejected. If the rejected document was the Model Compliance / Model Release form, we’ll automatically email her a new set of documents, so she can try again. If the rejected document is an ID photo, the model will have to login to her account DELETE the rejected photo and upload a replacement photo.
Models often become confused when they receive a rejection notice, then login to their account and it shows all the documents are “Received”. To be clear, “Received” means exactly what it says. It means we received the document. It does NOT necessarily mean the document is correct. A model could upload a picture of her dog and it would show that it’s “Received”. If the model receives a rejection notice, she will need to DELETE the received document and upload a replacement.
Each time documents are rejected and the model uploads new documents, it will take up to one business day for us to review the new documents. Therefore, it’s in your best interest to review the model’s documents yourself to make sure they’re correct, rather than waiting for us to review them and losing another day each time they’re rejected.
Couples and Threesome Accounts
In addition to solo model accounts, we offer Couples accounts and Threesome accounts. The process for signing up as a couple or threesome is nearly identical to the process for solo accounts. Here are the key differences:
- On the model application, one model will be the Primary Account Owner. The primary account owner is the person who’s name address, etc… appears in the first part of the application. This is the person who will get paid. During each pay period, we send one payment per account, so the other account members will have to trust the primary account owner to distribute their share of the payment to them.
- To create a couples or threesome account, the applicant must select the appropriate category from the Model Category selector on the application. For instance, a boyfriend/girlfriend couple would select Male/Female Couple as the Model Category.
- When the model selects one of the multi-user model categories, the application will automatically display additional fields to collect the information for the additional account members.
- Each member of the account will have to provide ID photos and each member will have to e-sign his or her own set of documents. The documents will be emailed to the email addresses specified for each each account member.
- The primary profile photo must show all members of the account together.
- Couples and threesome accounts should enter a username that indicates it’s a multi-user account. For example, TwoHotBlondes, ThreeSexyGirls, etc…
A model may apply for a solo account and may also be part of a Couples or Threesome account. The two accounts are completely separate. If the model only intends to broadcast as part of a couple or threesome, she does NOT need her own solo account, though she’s welcome to create both a solo account and also be part of a Couples or Threesome account.
When broadcasting as a couple or threesome, all members of the account must be visible on the broadcast. A model can’t broadcast by herself using a Couples account. If she wants to broadcast by herself sometimes, she needs to create a separate solo account for that.
New Model Setup
You can let your models setup their computers themselves, or you can do it for them. Obviously, doing it for them is much more time consuming, but the results will be a lot better, so it’s up to you.
If your models are located outside your local area, we recommend using TeamViewer to set up their computers. TeamViewer is a free program that allows you to connect to another computer over the Internet, view its screen and control it as if you were sitting right in front of it. You should have each of your models run TeamViewer on her computer. Once it’s running on her computer, she can give you her TeamViewer ID and password and you can connect.
To run TeamViewer, the model should go to the TeamViewer website and click on the Downloads link in the menu bar. Then she should download the QuickSupport version. The benefit of the QuickSupport version is it’s a small download and doesn’t require the model to install anything on her computer. She can just click on it and then select the option to run it. Depending on her browser, she may need to download it to her desktop first, then double-click on the file to run it.
To connect to her computer remotely, you will need to install the full version of TeamViewer on your computer.
Steps to Follow
- Connect – Connect to her computer via TeamViewer.
- Open a chat – Open a chat window using TeamViewer’s built-in chat function. This will allow you to chat with the model while you’re setting up her computer.
- Verify computer type – Make sure the model has a PC or a Mac. Models cannot broadcast using any cell phone, Android device or iPad. They need an actual computer.
- Verify correct time – Check the clock on her computer. Make sure it’s set to the model’s time zone and make sure it’s set to the correct date and time for her time zone. If the time on her computer is wrong, she’ll be able to login to her model account, but as soon as she clicks on anything, it will log her out.
- Test web browser – Open her web browser. Any browser should work, but if you have trouble with one browser, it’s often easier to switch to a different browser, rather than trying to fix the first one. Most browser issues are related to various types of spyware and toolbars that people get tricked into installing on their computers. If you open her Internet Explorer and all kinds of pop ups appear, or you notice strange third-party toolbars installed in the browser, you may be better off downloading a clean copy of Google Chrome and working with that instead. The reverse is also true. If Chrome is her primary browser and it has toolbars installed, you may be better off switching to IE or Firefox.
- Reset zoom level – For the broadcast application to work properly, the browser’s zoom level must be set to 100% or “Actual Size”. Not 90%, not 110%… it must be 100%. You should familiarize yourself with how to set the zoom level in popular web browsers.
- Login to model account – You can view the model’s username/password in your studio account, but of course, do NOT login to your studio account on the model’s computer!
- Test connection speed – Scroll down to the bottom of the left column and you’ll see a link, Test Connection Speed. Click on this link and run the bandwidth test. It will test her download speed first, then her upload speed. The download speed doesn’t really matter, but she’ll need at least 1 Mbps UPLOAD speed, to broadcast in HD (High Definition). If her upload speed is less than 1 Mbps, she may be able to broadcast, but it will likely be in SD (Standard Definition), which is lower resolution video. If her upload speed is slow or marginal, you should encourage her to upgrade her Internet connection, if possible.
- Open Test Webcam Settings screen – Click on the Test Webcam Settings link. This will open a window in which you can test and select the model’s webcam and microphone.
- Select webcam – The left side of the Test Webcam Settings screen will list all the webcams found on her computer. If she has more than one, test each one and select the one that has the best video quality. You can usually tell by the name of the cam whether it’s a built-in cam or an external cam. For example, if she has an HP computer and the cam is named “HP Webcam” or something like that, you’ll know it’s a built-in cam. If it’s named “Logitech” or “Microsoft”, etc… then you’ll know it’s an external cam. While built-in cams will work, the video quality from these cams is usually awful. You should encourage all your models to invest in an external webcam, such as a Logitech C920. A top-of-the-line external cam costs around $70, so this is not a major investment. Even a cheap $30 external cam will provide better video quality than a built-in cam.
- Select microphone – The right side of the Test Webcam Settings screen will list all the audio input devices found on her computer. Test each one and have the model talk while you’re testing. Select the audio input that has the loudest and clearest audio.
- Save settings – After you’ve selected the webcam and audio input, and you’ve verified that the audio and video are working, click the Save System Settings to Database button at the bottom of the window.
- Test Go Online – Click the Go Online button as a final test of the model’s ability to broadcast. This button will only appear after the model has been approved.
Troubleshooting Webcam / Microphone Setup
Eliminate Webcam Conflicts
If you have problems getting the model’s webcam and/or microphone to work, first make sure there aren’t any other applications on her computer using the webcam. Generally, you can only use a webcam in one application at a time. So if the model has her cam open in Skype or Yahoo, or she has it open in some other webcam software, you should close out the other application completely, then try opening the webcam test screen again. If this doesn’t help, you can try resetting her Flash settings and/or reinstalling or upgrading Flash.
Reset Flash Settings
- Open the Windows Control Panel and click on the Flash Player icon. If she’s using a Mac, the Flash Player settings will be found in the System Preferences screen.
- Click the Delete All button.
- Click the Delete Data button.
- Restart the web browser.
Reinstall / Upgrade Flash
We require Flash 11 or better to be installed on the model’s computer. Even if Flash 11 is already installed, sometimes reinstalling it can fix issues. To reinstall / upgrade Flash, go to http://get.adobe.com/flashplayer
Try using a different browser
If all else fails, you can often solve the problem by simply switching to a different web browser.
Optimizing Broadcast Speed and Quality
If your model’s video stream is slow or frequently freezes, there are two possibilities:
- The model’s computer is not powerful enough
- The model’s Internet connection is too slow
Models do NOT need a super high-end computer to broadcast, but it should be reasonably powerful. The CPU should be a Pentium or better. Core-5, Core-7 or a high-end AMD dual-core or quad-core processor would be ideal. The cheapest laptops usually have Celeron or low-end AMD processors, which are generally too slow to broadcast with.
If the model’s video appears slow from her end, then the problem is due to her computer speed. If the video appears normal to her, but customers complain it’s slow, then the problem is due to her Internet connection.
As we mentioned, to broadcast in HD, she should have at least 1 Mbps upstream bandwidth. Each time she starts her broadcast, our software automatically tests her bandwidth. If the bandwidth is sufficient, it will automatically select HD, if not it will select SD. The problem is that on residential Internet connections, bandwidth can fluctuate greatly. So, she may initially have enough bandwidth for HD, but after the broadcast starts, her bandwidth may drop down below 1 Mbps. If this happens and customers start complaining about her video, she can click the SD button in the broadcast application to switch to SD. She can also click the HD button to switch back to HD.
A common problem is the model’s computer may be physically located far away from her WiFi router. In that case, the WiFi speed may be too slow, even though her Internet connection has sufficient bandwidth. If you notice her WiFi signal meter shows less than full signal strength, you can tell her to move the computer closer to the router.
If all else fails and her video is still too slow, she can reduce the Quality and/or FPS (Frames per Second) settings in the broadcast application.
- The Quality setting determines the amount of video compression. Lower quality corresponds to higher compression, so the video will be faster at the expense of quality. In other words, there may be visible pixelation if she moves around a lot.
- The FPS setting determines the number of frames broadcast per second. The highest rate is 60 FPS and the lowest is 10 FPS. Higher FPS results in smoother video, but consumes a lot more bandwidth. 60 FPS would require six times the bandwidth as 10 FPS. Therefore, at the higher FPS settings, the video will be smoother. At the lower FPS settings, the video will be faster, but will have a choppier appearance.
To learn how to train your models, watch our training video. The video shows one of our top-performing models working live in her chat room and explaining what she’s doing and why.
Key Factors to Success
The key factors in this model’s success are:
She has personality and comes across as real. She talks to guys in her room in the same way that she’d talk to guys in a bar. She relates to them as a real person, gets to know them and treats them as real people, not just as names on a screen.
She lets her clients in and makes them feel important. She shares intimate details of her life with them, tries on different outfits and asks their opinions, talks about her day and what’s going on in her life, asks their advice on different subjects, asks them what’s going on in their lives, etc… She makes them feel like they matter to her and that they’re a part of her life.
She makes it fun and interesting. So many webcam models log into their rooms and sit there like statues, waiting for guys to talk to them, or expecting guys to throw money at them. When this doesn’t happen, they get discouraged and quit. Webcam modeling is a performance art and webcam models are performers. If your models are unwilling or unable to make an effort to perform, members are going to get bored and leave. Models should come up with interesting and fun subjects to discuss, set provocative room topics, play games and lead the conversation, rather than expecting guys to lead. They should think of themselves as the stars of their own reality shows or hosts of a game show.
Control the Room
The most common complaint from models is that guys expect them to work for free, don’t want to tip, don’t want to take them private, etc… This is true for many models and yet others get tips and privates all day long, so what are they doing differently? Successful models exude an air of confidence and enforce the rules in their rooms. They’re not arrogant, but neither do they allow guys to push them around. There are some rude and pushy members who prey on inexperienced models. If they see a new girl working, they’ll go into her room and start making demands, coercing her into giving them a “free preview”, etc…
Train your models to stand their ground and be polite but firm:
- If members want to see models topless, they need to tip.
- If members wants to see models nude, they need to take them private.
- If a member is rude, he gets kicked out of the room.
- If he’s rude repeatedly, he gets banned from the room.
- No exceptions.
Models should treat this as a job, post a schedule and stick to the schedule. For whatever reason, many members, particularly the big spenders, are reluctant to spend money on new models. This may be because they’re seeking more of a virtual relationship with the model and they want to make sure she’s going to stick around for a while, before they start investing time and money in her. See The Girlfriend Experience section below, for more information on this subject.
This is really important. Many models start out the first few days and do great, but then fizzle out. As with any business, if the customer feels ripped off, or feels like the model didn’t make enough of an effort, he will probably not become a repeat customer. Worse yet, many of the customers talk to one another and compare notes, so if a model gets a bad reputation, her days on the site may be numbered. Therefore, when a model gets a private, she needs to give 110% to make sure the customer is satisfied with the experience. She should also follow up by emailing the customer to thank him for the show and ask him if he’d like to schedule another private.
While it’s important that you watch the training video and that all your models watch the video, many of them may still not grasp it. They may think they’re being personable and fun, but may be coming across to members as awkward or standoffish. Therefore, you should monitor their feeds and give them tips on how to do better.
Whatever you type in the Manager application will be visible to just the model, not members. It will show up in the model’s screen as a message from “Manager”. Be careful not to overuse this feature. Too much manager feedback can make your models feel uncomfortable. You need to strike a balance between being helpful and supportive vs being overbearing. You should also make sure the model understands that members cannot see what you’re typing to her. If she wants to type back to you privately, she can change the selector in her room to chat to “Manager” rather than “Members”.
The Girlfriend Experience
The Girlfriend Experience refers to a high-end escort providing her clients with an experience similar to what they’d have with a girlfriend, yet without the commitment and other perceived negatives of having a girlfriend. In other words, it’s an experience that simulates a much deeper relationship than just a sexual encounter. An escort who offers this experience is known as a “GFE”. These GFE’s usually cater to wealthy clients who are willing to pay top dollar for this experience. Therefore, a GFE usually earns far more than a regular escort. There’s even a movie about this phenomenon called, The Girlfriend Experience, which we highly recommend you watch.
By no means are we suggesting your models should become escorts, but there’s a lesson to be learned here. Just as there are regular escorts and GFE’s, the same principles apply in webcam modeling. There are some webcam models who make decent money doing what most people think webcam models do, which is essentially acting as virtual strippers. They tease guys in free chat, entice them into buying privates, then get naked and masturbate in private. There’s nothing wrong with this approach and for many models, it’s the only approach they can even comprehend, so it’s probably best to let them be and not try to make them into something they’re not. However, if you signup a model who seems savvy, experienced, perhaps comes from an escorting background, it may be worthwhile to encourage her to act more like a GFE with her clients.
The key difference with GFE’s is they establish much closer relationships with their clients and in some cases even become virtual therapists. It may be hard to imagine, but there are many guys willing to pay $5/minute or more, for hours on end, just to talk to a girl whom they feel a connection with. In some cases they may want the girl to perform sexual acts, but we’ve witnessed private sessions lasting for an hour or more in which the model never even took off her clothes. These men treat their GFE’s like a real girlfriend, so some days they may want virtual sex with her and other days, they may just want to talk. It varies greatly, but a good GFE will have an intuition about what her clients want and be able to adapt to ever-changing circumstances.
We don’t want to get too deep into this. It’s not something that’s easily trained, and probably few of your models will be able to pull it off to the extent described above. However, we want you to be aware of it, so when you see it happening, you act supportive and let the model do her thing, rather than making her feel like she’s doing something wrong if she doesn’t get naked within the first 30 seconds of a private session. Also, keep in mind, this GFE concept is not absolute, it shows up in varying degrees in different models.
The fundamental GFE principle you should train ALL your models to follow is to slow down their privates and make them last. If the customer thinks the model is going too slowly, he will tell her. Otherwise, the model should not feel rushed to immediately rip off her clothes and start masturbating. Instead, she should try talking to the customer like a person and getting to know him. Find out what turns him on and what he’d like to see her do. Move slowly and tease him. Just because he asks for something doesn’t mean she has to give him exactly what he’s asking for right now. The more models can employ the art of seduction, and remain in control of the session, the more successful they will be. If the customer takes control and starts barking orders at her, it will likely not last very long.
It’s important that you inform your models of the rules they must follow while broadcasting:
- No unapproved performers – The model is the only person who may appear on her webcam while broadcasting. She needs to have a private area to broadcast from, so that other people such as roommates or boyfriends do not show up on her broadcast. We monitor all broadcasts and if we catch a model violating this rule, we will suspend her account. Obviously, for couples and threesome accounts, all models on the account may appear on the feed.
- Use the Break button – If a model needs to take a break, she should press the Break button to take her broadcast offline. When the model is finished broadcasting for the day, she should logoff completely. We don’t want customers coming into a model’s room and finding no one in the room. This creates a bad impression of our website and makes the model seem unprofessional.
- No off-site contact – Models may NEVER give out off-site contact information. This includes real name, address, phone number, or instant messenger ID’s (Yahoo Messenger, AIM, Skype, etc…) Some models get the clever idea to try to take their customers off the site and have them pay via PayPal for Skype shows. This is blatant theft of customers. The first time this happens, we’ll automatically suspend the model. The second time, she’ll be terminated.
- No nudity in free chat – Models may be topless in free chat, but may NOT show any below-the-waist nudity.
- No obscenity – Obscenity includes any actual or simulated conduct that is: child pornography, i.e., depictions of nudity, sexuality or sex involving any person under eighteen (18) years of age; incest; rape: any other coerced sexual conduct; bestiality, i.e., sex with animals; necrophilia, i.e., sex with dead bodies; penetration with inappropriate objects, e.g., fists, bottles, vegetables, tools, implements (e.g., plungers, light bulbs), animals (e.g., gerbils), etc.; bondage with penetration; urination (i.e., “peeing”) or defecation (i.e., ‘pooping”).
A Goal Show is a group show in which multiple customers contribute money until they reach the goal amount you set. Once they reach the goal, the model performs the show. Since multiple customers contribute to the cost of the show, the model can earn more money in the same amount of time. For instance, a typical customer might spend $50 for a private show, but with a Goal Show, the model might get five customers to each contribute $20, so she’d make twice as much money for the same amount of work.
Here’s how it works:
- The model can start a Goal Show at any time by clicking the Goal Show button in her broadcast application.
- She sets a goal for customers to tip a certain amount within a specified amount of time. She can specify the following settings:
- The “tip in” amount. This is the minimum amount an individual customer must tip, to join the show. A typical “tip in” amount would be $2 – $5. If you set this too high, she won’t get enough customers to participate.
- The total amount she wants in tips, to perform the show. We suggest she try $20 – $50 to start with.
- How long the countdown will last before the show begins. We suggest 15 – 30 minutes.
- The length of the show. This depends somewhat on the total amount the model is requesting. If she’s requesting a lot of money for the show, she should probably offer a longer show. For example, if she’s requesting $100 for the show, she might offer a 30-minute or longer show. If she’s only requesting $25, she might offer a 10-minute show. It’s entirely up to her.
- What the model will do in the show.
- A timer appears on the screen during the countdown period, showing customers and the model how much time they have left to reach the tip goal.
- As customers tip, an animation displays money going into a tip jar.
- If customers reach the tip goal within the time limit, the model gets to keep the tips she collected and she performs a group private show for the amount of time you promised. Customers who did not tip in during the pre-show can still enter the show at any time by tipping in.
- If customers do not reach the tip goal, the model has the option to return the tips to the customers, or she can keep the tips and perform the show anyway.
- The model must perform a show lasting for at least 90% of the promised show length. If she fails to complete at least 90% of the promised show length, we return the tips to the customers.
Since Goal Shows are somewhat complicated, we’ve created a tutorial that explains how to run a Goal Show. Please read this tutorial carefully, so you can train your models properly.
Private Only Mode
Private Only mode allows your models to be online and available for privates, WITHOUT being in free chat.
- When your models login to broadcast, they’ll see the Private Only Mode button in the top-left corner of the broadcast application.
- When the model enables Private Only mode, it means she’s online, but ONLY available for private shows, NOT free chat.
- Her status indicator on the website will show her as Available, rather than Online.
- Members who enter her room will see a message stating that they can’t chat with her, but they can request a private show.
- In Private Only mode, your models can choose between broadcasting video or turning their video off. If the video is off, we’ll display the model’s profile photo where the video would normally appear.
Questions and Answers about Private Only mode
Q: Who should use this feature? When would be a good time to use it?
A: This feature is intended for models who broadcast frequently and want to be available for privates, even when they’re not broadcasting. For instance, a model may broadcast for an hour, then take a break to make dinner or watch TV. However, if one of her regulars comes online, you still want him to be able to take her private. So, instead of going on break, have the model enable Private Only mode. She’ll then appear on the site as available for privates, but not for free chat.
Q: Can my models use this feature to be online while broadcasting on another site?
A: YES! This is a “hidden” benefit we don’t necessarily want to publicize, but you can definitely do it. We recognize that many of our studios work with multiple webcam networks and may have models broadcasting on other sites. If you have a model who’s working on another site and she’s reluctant to try our site, tell her she can continue broadcasting on her existing site, but SIMULTANEOUSLY broadcast on our site in Private Only mode with video ON. Our members will see her broadcasting on the other site and won’t be able to chat with her, but they’ll still be able to take her private. Note: To broadcast video simultaneously on multiple sites, the model may need to install cam splitting software such as ManyCams.
Q: Are there any restrictions on which models can use this feature?
A: Currently, this feature is available to US models only. However, we can enable it by request for non-US models. If you have a non-US model who wants to use Private Only mode, you can request it for her. Once it’s enabled in her account, she’ll be able to use it whenever she wants.
Q: How can the model tell when she’s in Private Only mode?
A: The Private Only Mode button will display a green status light.
Q: How does she exit Private Only mode and return to free chat?
A: Click the Private Only Mode button again.
Q: This seems like less work than broadcasting in free chat. Why would models ever want to do free chat?
A: There are several advantages to free chat:
- Free chat is how models market themselves on the site. If they never do free chat, members will have no way of getting to know them, so it’s unlikely that they’ll take your models private.
- Models who broadcast in free chat appear first on the site, above models who are in Private Only mode, so they’ll receive a lot more traffic when they’re in free chat.
- They can earn tips in free chat. Members can tip your models whenever they want, but they probably won’t tip them if they’re not chatting.
Q: When models use Private Only mode, should their video be on or off?
A: It depends what the model doing at the time. If she’s doing homework or watching TV, she’ll probably want her video off. If she’s not going to be visible on the cam, then her video must be off. But if she’s doing something interesting and sexy that can help build her audience, then she should definitely leave her video on.
Q: What are the rules when models use Private Only mode with video ON?
A: The rules are the same as for free chat.models can be topless, but not fully nude. Also, anyone who appears on her video must be a registered model on her account. She can’t have random people showing up on her stream. If she’s going to have other people around, turn the video off.
Q: Is there any limit to how long models can be in Private Only mode?
A: There’s NO LIMIT and we encourage them to stay logged in to Private Only mode as much as possible , so long as the model is close to her computer and able to accept privates. Obviously, it’s better to be in free chat if she has time to chat with members, but when she’s busy doing other stuff, she has nothing to lose by being logged in to Private Only mode. You never know when a member might want to take her private, so she should make herself available to them!
Q: What are some fun and creative ways models can use this feature with the video ON?
A: Here are some ideas you can present to them:
- Try vacuuming your house topless or in a sexy French maid outfit. Members will be able to watch you, but you won’t be expected to chat with them. After you’re done vacuuming, come back in free chat. You may find that some members are so turned on, they want to take you private right away!
- If you have a couples account with your boyfriend, make out with him on the sofa. Again, the idea is to perform in a way that turns on your audience without having to chat with them.
- Make dinner topless or in a bikini/lingerie.This is similar to the vacuuming idea.Think about mundane tasks you do every day. If you can do them topless, or wearing some sexy outfit and leave your cam on, it can be a great way to build an audience. It’s called multitasking!
- Take a bubble bath or shower on cam. Just remember, you’re allowed to be topless, but you can’t show your pussy when you’re in Private Only mode. So if you’re taking a bath or shower, make sure the cam is angled to only show the upper part of your body.
Opening a Physical Studio
The vast majority of our studios are virtual, meaning that the studio’s models work from home. However, you also have the option of opening a physical studio where models come to work. In our experience, models who work from a physical studio are usually far more successful than models who work from home. This may largely be due to the psychological affect of “coming to work” as opposed to laying around in bed at home. If a model knows she has a four-hour shift, and she comes to work for that shift, she’ll be more likely to take it seriously and actually work the four hours.
Here are a few other reasons why studio models are more successful:
- Distraction-free work environment (no interference from family members, boyfriends, etc…)
- High speed Internet connection
- Better quality computer and webcam
- Better lighting
- In-person training and support
Benefits for the Studio
Here are the benefits to opening a physical studio:
- More successful models – As mentioned above, studio models generally make significantly more money than models who work from home. Obviously, if your models are making more money, your studio is making more money as well.
- Easier to recruit models – When you’re recruiting locally, having a physical studio looks more legit to prospective models, particularly if you invest in high-quality furnishings, decor, etc… This should make it easier to recruit models. Additionally, there are many models who simply cannot work from home, so providing them with a studio to work from will greatly increase your potential talent pool.
- Greater model retention – In the Introduction, we mentioned that on average, only about 1% of models work consistently. However, if you provide a physical studio, your models will make more money and they’ll have fewer reasons not to work, so you should retain a much higher percentage of them. With a physical studio, it should be easy to achieve a retention rate of 10% or greater.
- Higher studio percentage – You can usually get away with paying in-studio models a much lower percentage than what you’d have to offer models who work from home. Since they’re working in your studio, you’re providing them with a location to broadcast from, an Internet connection, computer, webcam, etc… These are all expenses that you’re incurring, so you can justify paying them less. Typically, studios will split the revenues 50/50 with their in-studio models. This could be vastly more profitable than paying 80 – 90% of your share to models working from home. You also have the option to pay them a flat hourly rate, but that’s risky. If the model doesn’t bring in at least her hourly rate, you could end up losing money. On the other hand, if she’s not making enough, you can always just cut her.
Steps to Follow
- Secure a location – Depending on your local zoning ordinances, this could be problematic. It’s unlikely that your local zoning board has a category for “adult webcam studio”. If you tell them exactly what you’re planning to do, they may categorize your business as an “adult business” subject to same type of zoning restrictions as strip clubs. The distinction is that your performers would be performing online, not performing for the local public, so in our view, a webcam studio should be zoned like a photography studio. However, we’re not lawyers and even if we were, we couldn’t provide legal advice for how to deal with your local zoning board. Therefore, you may want to consult with your own attorney regarding this.
- Partition the space – Each model will need a private area to broadcast from. Ideally, this would be a closed off room with a door, but you could also do office cubicles.
- Install lighting – Good quality lighting makes a big difference in terms of video quality. For best results, we recommend halogen lighting.
- Furnish and decorate the space – What are your models going to sit on or lie on while they’re broadcasting? Typically this would be something like beds, sofas, futons, etc… Customers will not only see the model, but also the background, so you should make it look appealing and sexy.
- Install high speed Internet – You’ll need at least 1 Mbps upstream speed for each performer who will be broadcasting simultaneously.
- Purchase equipment – You’ll need a good quality laptop computer and an external webcam for each model. The computers should have Pentium processors or better (i5, i7, etc.. would be ideal). For the webcams, if you’re on a tight budget, we recommend the Logitech C920. If you have a more flexible budget, you could invest in high-end webcams that include a wireless remote feature, allowing models to zoom and pan.
- Hire Models – Run ads on Craigslist and have them come into your studio to interview.
Earnings and Payments
We offer your studio and your models a variety of payment methods, including paper checks, direct deposit to your bank account anywhere in the world, and multiple debit card options. You can view the available payment methods and select your desired payment method in your studio account under My Profile. We also offer two different approaches to paying your models. We can pay your models directly and pay your studio its share separately (“We Pay Models”), or we can pay the entire amount to your studio (“You Pay Models”).
We Pay Models
By default, new studios are setup for the “We Pay Models” approach. The advantage of this approach is it relieves you of the burden of doing payroll. Each of your models will setup her own payment method and we’ll pay them directly. You’ll still have complete control over each model’s percentage, but you won’t have to deal with the hassle of doing payroll, filing tax forms, etc… We’ll pay each of your models the percentage you specify and pay the remaining balance to your studio. This is the preferred approach for most studios.
You Pay Models
With the “You Pay Models” approach, we pay your studio the entire amount owed for all your models. Then, it’s up to you to pay your models yourself. This approach may be suitable for non-US studios in which models speak poor English and may have difficulty setting up their own payment accounts, or if you prefer to pay your models in cash. We generally don’t recommend this approach, but it’s available to you upon request.
Rates and Percentages
For each of your models, you can set her rate for private shows to between $2.49 and $7.99 per minute. We suggest you start new models at $2.49. Once a model has acquired a number of clients and she’s earning money consistently, you may consider increasing her rate gradually. If you try to start a new model at a high rate, she may not get enough business and may become discouraged and quit. On the other hand, if the model is very hot, you may be able to start her out at a higher rate.
- Your studio as a whole, earns 40% – 50% of the total amount the customer pays us.
- Your models earn a percentage of your 40% – 50%. We recommend paying the model 90% of your 40 – 50%, but you can change the model’s percentage to whatever you want.
Let’s say a model performed a 10-minute show at a rate of $4.99 per minute.
- The total amount collected would be $4.99 X 10 minutes = $49.90
- We’d pay your model $49.90 X 50% X 90% = $22.46
- We’d pay your studio $49.90 X 50% X 10% = $2.50
Naturally, these numbers could be dramatically different if you charged a higher per-minute rate, or if you payed the model a lower percentage. However, most of the payout should go to the model, rather than the studio. This is because the studio has the opportunity to recruit an unlimited number of models and earn a small percentage on each one. We believe that particularly with US models, it’s important to offer a competitive percentage, otherwise they’ll leave and go elsewhere.
Hiding Earnings and Rates from Models
In most cases, it’s preferable to allow your models to view and set their own rates and to view their earnings. However, we offer the option to hide either or both of these features from models. This may be useful, for instance, if you operate a physical studio and pay your models a flat hourly rate. In that case, you may not want them to see how much they’re making.
The most common question new studios ask is, “Where do I find models?” Here are some of our suggested recruiting methods:
Craigslist and Backpage
Craigslist is great because depending on which categories you advertise in, it’s either cheap or free. The same is true for Backpage. The downside is if you advertise in a free category (“ETC” for instance), your ad will quickly be pushed down on the page by other free ads posted after yours. Craigslist allows you to renew an ad, sending it back to the top of the page, every two days. So when you run an ad on CL, you’ll typically get most of your responses on the first day and less on the second day.
Posting on Craigslist can easily turn into a full-time job. If you want to get massive results, you’ll have to post a ton of ads. This can be extremely time-consuming and as we mentioned, Craigslist doesn’t even allow you to post more than once in a 48-hour period. So how do you get around this limitation and free up your valuable time?
We recommend a marketing agency called Craigslist Posters. They specialize in large-scale Craigslist advertising, posting your ads multiple times per day in multiple cities. Their advanced technology bypasses Craigslist’s filters to get you the exposure your business needs to succeed. Some of our studios have blown up their businesses, recruiting hundreds of models per month, using this service. Ads cost about $1 per insertion and they handle everything. You just pay for the number of ads you want to run and they take care of the rest.
Often, studios ask us if we have sample ads they can use. We don’t provide sample ads because most people will just copy/paste the ad verbatim. Craigslist frowns upon duplicate ads. If your ad appears too similar to another ad running on Craigslist, it may be flagged or ghosted, neither of which is a good thing. If you want to see sample ads, you can do a search on Craigslist for “webcam models”, “webcam model jobs”, etc… and you’ll find dozens of ads from our studios and our competitors. You can use these as a starting point, but we strongly advise you to write your own original copy, rather than copying/pasting from someone else’s ad. Another advantage to using Craigslist Posters is they’ll write your ads for you and can even build you a recruiting website.
Search Engine Optimization
SEO (Search Engine Optimization) refers to techniques that help get your website ranked highly on Google and other search engines. Any website that appears on the first page of Google will receive a lot of traffic and potentially make a ton of money. It’s not easy to get a website ranked on the first page, but if you follow the plan we present below, you can accomplish it.
There are hundreds, perhaps thousands of companies that sell SEO software, services and training courses. Many of the SEO gurus would have you believe SEO is some kind of dark art that requires years of training and experience to be successful. The truth is, SEO is not necessarily easy, but there’s nothing magic or mysterious about it. To succeed at SEO you need quality content and quality links.
Here are the steps you’ll need to follow:
Create a Model Recruiting Website
OK, you may already be confused and we know what you’re thinking:
I thought the whole benefit of working with EZ CamSites was that you guys would create my website for me. Why are you now telling me to create my own website?
YES, we create your white label cam site! The white label site is where customers will interact with your models and also where your models will sign up. BUT, the white label site is NOT designed for SEO nor is it even possible for it to be. WHY???
The reason is Google frowns on duplicate content and all our white label sites contain identical content, making it difficult to get these sites ranked in Google. The solution is to create a separate SEO-optimized website specifically for the search engines. You use the recruiting site to get ranked in Google and then link from the recruiting site to the model registration form on your white label site. So models will find your recruiting site in the search engines, but when they click on the Sign Up link, it will redirect them to the model registration form on your white label site.
Your model recruiting site does not need to be especially pretty, so it’s not necessary to hire a designer or invest a lot of time and money in creating a beautiful design. The goal of the recruiting site is to get ranked in the search engines and the search engines care about content, not design. We recommend you sign up with a hosting company that offers a free website builder application. Then you can focus on writing your content and not have to worry about designing the site. These website builders are very simple and do NOT require any knowledge of HTML or any web design or technical expertise.
Here are some hosting companies that offer free website builders:
WordPress Hosting Companies
WordPress is an advanced website builder that allows you to create sophisticated websites without having to know HTML. The advantage of using WordPress compared with one of the simpler site builders mentioned above is there are tons of third party plugins for WordPress that make it easy to implement advanced SEO strategies like automatically generating content, link building, etc…This can save time by automating many SEO tasks. We’ll discuss some of these WordPress plugins later in this section.
While you can install WordPress with any hosting company, there are hosting companies that specialize in WordPress. If you intend to use WordPress, we recommend using one of these specialized WordPress hosting companies. With these companies, your hosting account will come with WordPress already installed and it will be installed on its own virtual server, rather than on a shared server. Also, since these companies specialize in WordPress, they’ll be able to provide much better WordPress support than what you’d receive from a generic hosting company.
Here are our recommended WordPress hosting companies:
Buy a domain
We know you already bought a domain for your white label. This is a separate domain for your recruiting site. Depending on the hosting plan you go with, the hosting company may include a domain as part of the plan. If not, you can buy a domain from Hostland. You’re NOT required to buy privacy protection for this domain, but you may want to buy it anyway.
Write the content for your recruiting site
In the world of SEO, content is king. The more content you have, the better. Also, you want your site to look legit to both the search engines and to prospective models. As we mentioned above, it doesn’t necessarily need to look pretty, but it does need to have lots of well-written content. You should think of the site as an information resource or blog for webcam models. The idea is to publish lots of different articles about webcam modeling and in each article, you post a link to the model registration form on your white label site. The links should point to http://signup.yourwhitelabeldomain.com. Obviously, replace “yourwhitelabeldomain” with the actual domain name of your white label, and test the link to make sure it works correctly.
Think about the site from the perspective of a webcam model. If you were a model and you visited your site, would you find the content interesting and informative? Would you recommend your site to other models? You don’t want it to look too commercial and it should NOT be obvious that the site is affiliated with your white label. In other words, the site should inform, not sell.
We mentioned that “content is king”, but we actually should say FRESH content is king. When Google looks at your website, it considers not only the amount of content, but how frequently new content is added. When a site is constantly adding new content, Google considers it an active site and rewards it with higher rankings. If the content never changes, Google considers it a stale site and penalizes it with lower rankings. So, what if you don’t have time to write all these articles and keep adding more articles? Fortunately, there’s a solution:
For article writing projects, we strongly recommend iWriter. iWriter employs a team of writers who can write custom articles on any subject you want, for as little as $1.25 for a 150-word article. You can specify your desired article length and select from different categories of writers (Basic, Premium or Elite). Longer articles cost a bit more as do the Premium and Elite writers, but a 500-word article written by a Premium-quality writer is still just $5.50. You can hire iWriter to write the initial content for your website and then use them to keep your content fresh by adding several new articles per week.
HireWriters is another article writing service, similar to iWriter. Their pricing is comparable to iWriter’s and they offer a larger variety of services, including rewriting existing articles, creating e-books, etc… We suggest you try both iWriter and HireWriters, then decide for yourself which one you prefer.
Remember, the only purpose of the recruiting site is to get listed in the search engines. When models visit your recruiting site, your goal is always for them to click through to the model application on your white label site. Therefore, you must make it easy for them to get to the model application.
We mentioned that the articles on your recruiting site should contain links to your model application. However, many models will not bother to read the articles, so text links in articles are not a reliable way to get models to your model application. To ensure that models click through to your model application, you should post a large “Become a Model” banner at the top of every page of your recruiting site. Upon request, we can provide you with custom banners that feature the same logo as on your white label site.
Make sure the banner appears at the top of every page of your site and make sure the banner links to the model application on your white label site. As with the text links in your articles, the banners should be linked to http://signup.yourwhitelabeldomain.com.
Most site builders, including WordPress, provide a way to insert a banner at the top of each page, without having to manually add the banner to each page.
So now you’ve built your recruiting site, posted some articles and linked the articles to your model application. You’ve also posted banners linked to your model application, at the top of every page of your site, so when models visit your site, it’s easy for them to sign up. The next step is to get the search engines to notice your recruiting site and hopefully list it within the first few pages of the search results.
The way to get search engines to rank your site is to acquire incoming links to your site from other sites. If content is king, links are queen. Without links, all the content in the world is useless, because Google will never rank your site. This is how the Web works, this is how Google works and this is how every website in the world gets listed on Google. Links literally make the world go ’round.
How do you convince other sites to link to your site? There are many strategies for acquiring links, but in general, link building is a tedious process and it’s usually easier to outsource it. We don’t recommend any specific link building companies, but there’s a website called SEO Mojo that’s a marketplace for inexpensive SEO services. Many of the vendors on SEO Mojo will build you thousands of links for just a few dollars. We can’t vouch for the quality of these links and links from known spam sources can definitely hurt your rankings, so do your homework before you spend money with any provider. Read their reviews, ask to see examples of rankings their links have produced for other clients and ask for references.
Quality vs Quantity
In the previous paragraph, we mentioned “link quality” and it’s important to understand what this means before you spend money on links. Link quality is based on many factors, but in general, links from high-quality websites are worth a lot more than links from low-quality websites. A high quality website is a site that provides high-quality content and is itself highly ranked on Google. In other words, if you can get a link from a site that’s ranked on the first page of Google, that will usually be more valuable than a link from a site that’s nowhere to be found on Google.
When you hire a company from SEO Mojo to build links from you, you’ll usually get what pay for. If you only pay $5 for links, don’t expect to have Playboy.com linking to your site. On the other hand, it’s often good to have lots of low quality links, because it appears “natural” to Google. In the real world, highly ranked sites have all kinds of high quality and low quality links pointing at them. So you can start by buying some inexpensive links to create a solid foundation. Depending on the results, you can then start adding higher quality links and continue adding high quality links until you achieve your desired ranking. Just make sure to acquire links from legitimate websites, not from spam sites or link farms. A link farm is a website or a network of sites that exist only to generate links to other sites. Google treats link farms as spam and will penalize your rankings if it discovers these types of links pointing to your site.
In addition to traditional links, Google is now factoring in social signals as part of its ranking algorithm. Social signals refers to your website’s exposure on social media sites. This includes social bookmarks, Facebook Likes, Retweets, etc… The best service we’ve found for increasing your social media presence is SocialAdr. They offer a free account that allows you to earn social bookmarking credits by posting on behalf of other users. You can also upgrade to a paid account to avoid having to do any work at all.
Link Text Optimization
Link text refers to the actual text contained in a link. Consider the following link:
The link text is “webcam model jobs”. When you’re building links to your site, SOME (25% or less) of your links should use link text that accurately describes what the link is about. Google uses the link text in its ranking formula to decide which sites are relevant to which keywords. In this example, the link text “webcam model jobs” tells Google that the linked site would be relevant to someone searching for “webcam model jobs”. But be careful! In the old days, if you wanted your site to be highly ranked for a particular search phrase, you could just build thousands of links to your site all containing the search phrase you wanted to target. This is no longer true!
Google wised up to this strategy and now considers repetitive link text a form of spam. If you repeat the same link text too many times, Google will actually penalize you, so your efforts will hurt your rankings, rather than helping them. Nowadays, Google is very concerned with seeing what appears to be a “natural link profile”. This means you should vary your link text greatly and rather than trying to target specific keywords, you should many different keyword variations. Over half your links should use the domain name and/or website name as the link text and another 25% of your links should be junk words like “click here”, “follow this link”, “visit this site”, etc… You should also vary your junk words as much as possible. You don’t want hundreds of “click here” links. Instead, try to come up with different variations on these junk words. Once again, only about 25% or less of your links should contain your actual keywords in the link text and these keywords should be highly diversified.
Optimize your content
The final step in the SEO process is to optimize the content on your site. If someone searches for “webcam modeling jobs” for instance, Google will search its database to find sites containing content related to this search phrase. It will then rank the results according to many factors, including both off-page factors (links) and on-page factors, meaning the actual words found on your website. So while it’s important to get lots of high quality links pointing to your site, it’s also important to optimize the content on your site to target your important keywords.
In the old days, if you wanted your site to rank for a particular search phrase, you could just repeat that exact phrase many times throughout the site. Of course, that no longer works and repeating the same keywords too many times will result in your site being penalized, so it specifically will NOT rank for those keywords. How do you know how much is too much? We suggest you use an SEO software package to create a list of keywords to target and then optimize your web pages for those keywords. The programs we recommend are:
Web CEO is the industry-leading SEO software. It’s available both as an online service and as software you install on your computer. Both versions offer a free trial, so you can try out the software before buying it. Web CEO offers a full suite of SEO tools, including keyword research, rank checking, link quality checking, content optimization, web analytics, content submission and much more. If you want the very best SEO software on the market, Web CEO is it.
Market Samurai is another excellent SEO software package. It offers less features than Web CEO, but it’s also less costly. If you’re on a tight budget, Market Samurai is the way to go.
Keyword Canine shares some of its features with Web CEO and Market Samurai, yet it’s really in a different product category. It can be used by itself, or for best results, use it in conjunction with one of the other products mentioned. Web CEO and Market Samurai are designed to optimize your existing site and existing content, while Keyword Canine is more of a keyword discovery tool and competition analyzer. Keyword Canine helps you find new niches and keywords you might never have considered and automatically analyzes the competition for those keywords, so you know which ones are worth pursuing. While most webcam companies target the obvious keywords, there are actually thousands of variations on these, as well as other related niches you can target. This can help you attract models through channels that other companies are currently ignoring.
The SEO advice we’ve provided in this section is superficial at best. We’ve tried to highlight the most important points and set you on the right track, but there are entire books and training courses on how to do SEO properly. If you intend to use SEO as part of your marketing strategy, we recommend you educate yourself and learn how to do it right. The best and most up-to-date source of SEO information is an e-book called, The Unfair Advantage Book on Winning the Search Engine Wars.
SEO is a long-term promotional strategy. It takes time to build up enough quality links for Google to take notice of your site. If you try to build too many links too quickly, Google will notice that as well and may scrutinize your site to make sure you’re not link spamming. The point is, this strategy requires patience. It may take several months of content writing and link building before your site starts to show up on Google. However, the sooner you get started, the sooner you’ll get results, so we recommend you begin working on your SEO immediately. In the meantime, you can immediately start recruiting models using Craigslist and/or any of the other strategies mentioned below.
If you build your own recruiting site, as described in the SEO section above, you can advertise that site on Google AdWords, Bing and other advertising networks. Due to the duplicate content issue, you will NOT be able to advertise your white label site on these ad networks. However, as we mentioned, you can advertise your recruiting site and then direct models to the sign up page on your white label site.
Another related approach is to run regional, national, or international ads on Backpage. BackPage features a sophisticated ad management platform that allows you to target ads to specific countries, states or cities. You can check off the exact locations you want to target and it will instantly show you the cost to target those locations. Backpage is extremely affordable and there are thousands of locations throughout the world that are not being targeted by webcam companies. If you search a specific location on Backpage and don’t see any webcam recruiting ads, you may be able to create a mini gold mine by running ads in that location.
Social Media Sites
Twitter, Facebook, LinkedIn, etc… are great places to recruit from because you can search for specific categories of users, such as models. Then it’s a simple matter of sending a message or posting a tweet like:
Hi Beautiful! Interested in doing webcam modeling to make extra cash when you’re not shooting? Hit me back and I’ll send you more details.
This works better if you’re a female or at least messaging from a female’s social media account. Models constantly get hit on by guys running all kinds of scams to try to get close to them, so any message received from a guy is automatically considered suspicious and likely to be ignored.
If you want to automate your Twitter marketing, we recommend a software package called TweetAdder. TweetAdder does Twitter marketing on a mass scale. It will allow you to search for targeted groups of Twitter users, automatically follow them, send out personalized mass Tweets, etc…
If you want to automate your Facebook marketing, we recommend Facedominator. Facedominator can create an unlimited numbers of Facebook accounts, add friends in those accounts, create fan pages and make them viral, post on the walls of your groups and fan pages, etc… It helps you to manage and automate all the activities involved with Facebook marketing.
YouTube can be a great way to recruit models. The general idea is to have each of your models record a video talking about how great your website is, how much money she’s making as a webcam model, how fun and easy it is, etc… Then you post these videos on YouTube and use SEO to get the videos ranked in Google. Google loves video and since YouTube is owned by Google, YouTube videos often get top placement in Google search results.
- Make sure the video description contains a link to your website.
- Display your website URL in the video itself and make the URL clickable, so viewers can click through to your website directly from the video.
- You can use regular SEO strategies to rank YouTube videos, but there are many SEO strategies specific to YouTube. We recommend you read Matthew Woodward’s blog article, YouTube Marketing & Optimization.
In addition to creating promotional videos, you can also have your models record training videos, similar to the MongoCams training video that currently appears in your model admin area. If you make your own training video, we can display it within your admin area, in place of the MongoCams training video. These training videos are valuable in terms of helping new models get started and can also be beneficial in terms of promoting your site. The more videos you publish on YouTube, the more exposure your site will receive. Also, publishing training videos can make your site look more legitimate to prospective models.
Partner with Related Businesses
Contact gentlemen’s clubs, bikini bars, adult talent agencies, adult toy stores, escort agencies and other adult industry businesses.
You can either sign them up as sub-studios and earn the sub-studio commissions on models they recruit, or offer them finders fees to refer models to your studio.
Start a Talent Agency
This is an indirect recruiting approach. Rather than directly advertising for webcam models, you could start a talent agency and advertise for girls who want to get into modeling.
A lot of girls who might not respond to a webcam model ad might be inclined to respond to a general modeling ad. This gives you an opportunity, you might not otherwise have, to meet with them in person and explain the business, answer their questions and overcome their objections.
There are thousands of escorts advertising on Backpage and many of them could be enticed into trying webcam modeling, as a way to supplement their escorting income. Most escorts spend a lot of time sitting around waiting for the phone to ring. This would allow them to continue earning during their slow times. Their phone numbers are right in the ads, so what are you waiting for? Start dialing for dollars.
Be aware that escort ads frequently display the phone number of an escort agency, rather than the escort’s direct contact number. You may notice many of the ads have the same phone number, even though they’re advertising different escorts. It will not be possible to recruit escorts by talking to their agencies, because the agency will view you as a competitor and will try to prevent you from talking to its escorts. However, an alternate and perhaps better approach is to recruit the agency itself as a studio. It’s in the agency’s best interest to make as much money as possible from its escorts, so you may find them to be quite receptive.
Recruit from SexyJobs
We previously mentioned SexyJobs as a site where you can advertise for models. However, you can also directly recruit models from SexyJobs by subscribing to their Basic membership or their Power User membership. The Basic membership allows you to email up to 100 models per day on the site. The Power User membership allows you to email up to 400 models per day. SexyJobs currently has almost 37,000 models registered on the site, so there’s a lot of opportunity to contact them and recruit them to work on your site.
All our discussion so far has been on recruiting and training models, which is half the equation. The other half of the equation is recruiting members. We already have tons of members ready to spend money on your models, but why limit yourself to just making money from models? If you have a white label site, it’s already setup to pay commissions on the members you refer, so by all means, go out and get members too!
Our promotional tools automatically prioritize your models on your site, so when you send traffic to your site, you win in two ways. The obvious win is you earn affiliate commissions when your referred members spend money. The less obvious win is that you’re helping your models make more money by sending them traffic. When your models make more money, you make more money and it makes your models happier, so they’re more likely to continue working on your site. Thus, we strongly encourage you to focus on building BOTH sides of your business.
Before you start promoting your site, you need to decide how you want to be paid. We offer three different commission plans. You can specify the default commission plan for your account and you can override the commission plan on any specific promotion you run.
Revshare (Revenue Sharing) is the default commission structure and generally this will be the most profitable in the long run. With the Revshare plan, you earn a commission every time your referred customers spend money on the site, for life. The actual commission rate varies depending on your volume. You can view the details by logging into your MongoCams Affiliates account.
With the Pay-per-Lead (PPL) plan, you earn a commission each time a visitor converts into a Lead. When a visitor joins the site and confirms his email address, we consider that a Lead. The PPL commission is a small amount, but you’ll generate far more leads than sales. This is the most direct and immediate way to be paid for your traffic, without having to be concerned with whether or not the lead eventually turns into a sale. However, we monitor PPL campaigns closely and if your conversion rate is too low, we’ll automatically switch you to Revshare. Obviously, we can’t continue to pay commissions on low-quality leads that never convert into sales.
If you want to change your default commission plan to PPL, please contact us via Live Support.
Pay-per-Sale (PPS) is an attractive proposition for many affiliates. With this program, you receive a large one-time commission the first time your customer makes a purchase on the site. The amount of the purchase doesn’t matter, only the fact that he made a purchase. In most cases, the PPS commission will be greater than the total amount of the customer’s purchase, so we actually lose money when we pay this commission. The reason we’re willing to lose money is because we know customers who make one purchase will probably make more purchases in the future, so we’re placing a bet that the customer will eventually become profitable for us.
This commission plan provides the largest short-term return on your advertising investment. Revshare is great because it continues paying commissions for life, but the Revshare commission will probably not be enough to break even in the short term. You may have to wait many months or even years, before you recover your investment on acquiring a Revshare customer. With the PPS program, you can hopefully recover the investment in the first month and make a profit. You can then take that profit and reinvest it in more advertising to build your business. In essence, with this program, we act as your bank by paying you up-front on revenue that will take us a long time to recover.
Also consider, if you select the PPS program, you’ll still have the opportunity to earn ongoing commissions via your STUDIO account. The beauty of our system is you make money BOTH as an affiliate and as a studio, plus our promotional tools automatically prioritize sending traffic to YOUR models. For example, suppose you refer a customer on the PPS program. You’d receive a $75 commission on that customer’s FIRST purchase. However, every time the customer spends money on one of YOUR models, you’d still earn your studio commission on that transaction.
If you want to change your default commission plan to PPS, please contact us via Live Support.
Commission Plans Comparison
The following table illustrates how our commission plans compare. It shows examples of how much you’d earn with each commission plan, if you sent 10,000 visitors to your site. The table assumes the following:
- 0.2% lead conversion rate (20 out of 10,000 visitors converts to a lead)
- 0.02% sale conversion rate (2 out of 10,000 visitors converts to a sale)
- Average transaction amount of $33
- Average customer spends $100/year
- Revshare commission rate of 20%
- PPL commission rate of $2/lead
- PPS commission rate of $75/sale
|Revshare||Pay-per-Lead (PPL)||Pay-per-Sale (PPS)|
|Commission from Leads||$0||20 X $2 = $40||$0|
|Initial Sale Amount||$33||$33||$33|
|Commission from Initial Sale||$33 X 20% = $6.60||$0||$75|
|Total sales during first year||$200||$200||$200|
|Total commissions during first year||$200 X 20% = $40||$40||$150|
In this example, the PPS program is the clear winner. It not only pays a higher commission during the first month, but also for the entire first year. The PPL and Revshare programs both pay the same commission amount, but the PPL pays it all during the first month, while the Revshare takes an entire year to pay it out. So why would anyone choose the Revshare plan?
First understand, these numbers are just an example. Depending on your traffic sources, your first year purchases may be much higher than $200. In that case, the Revshare commission would increase, but the PPS and PPL commissions would stay the same. Also, the Revshare pays commissions for life. If the customer continued to make purchases year-after-year, the Revshare commission would eventually exceed the PPL and PPS commissions. Finally, every now and then, you’ll hit a big spender. There are customers who spend thousands per month on cam sites. With the Revshare program, you’d benefit from these big spenders. With the PPS and PPL programs, your commission would be the same, regardless of how much the customer spends. So it’s really a matter of personal preference. Would you rather receive a guaranteed commission up-front, or roll the dice and hope for an occasional big payoff?
Remember, it’s not an “all or nothing” decision. You can choose any of these commission plans as your default, but override the default for any individual promotion. Many affiliates set the Revshare as their default, but switch to PPS for their paid advertising. As we mentioned previously, the Revshare commission will probably not be sufficient to cover the cost of paid advertising.
The figures shown in this example reflect only your affiliate commissions. They do NOT include any studio commissions you’d receive when customers spend money on YOUR models. Some studios view the affiliate commissions as just a way to pay for the marketing to drive traffic to their models. They’re happy to break even on the affiliate side because they know if they send more traffic to their models, both their models and the studio will make more money and the models will be more more motivated and more likely to continue working. Once again, our promo tools allow you to send traffic directly to YOUR models on the site.
Buying Customer Traffic
The simplest way to get customers to your site is to buy adult traffic. You can buy adult traffic for as little as a penny per visitor, sometimes even less, but you have to be smart about how you buy it, because otherwise you can waste a lot of money on poor quality traffic that doesn’t convert into buyers. On the other hand, if you tap into a good source of quality traffic that provides a positive return on investment (ROI), you can theoretically generate an unlimited amount of income. Plainly stated, if the profit you earn from the initial sale to each customer is greater than the amount it cost to acquire the customer, you can continue to buy customers all day long. However, there are lots of potential stumbling blocks, so play close attention as we walk you through this.
Before you can consider buying traffic, you’ll need a way to track the results. This is called conversion tracking. A conversion occurs when a visitor converts from one type of visitor to another. The simplest example would be a visitor making a purchase. In that case, he’s converted from a visitor into a customer. The purpose of conversion tracking is to track not only the number of conversions, but the source of each conversion and the value of each conversion. The source refers to the website where the visitor came from. By tracking your conversions and the source of each conversion, you’ll be able to tell which websites are sending good traffic that converts and which sites are sending junk traffic that doesn’t convert. You can then reduce or stop your advertising on the sites that have low conversion rates and focus on the sites that have higher conversion rates. This is actually an oversimplification, because within one site there may be many different types of advertising campaigns you can purchase. Using conversion tracking, you’ll be able to track each of the campaigns individually to determine which ones are profitable and which ones lose money.
You can add conversion tracking to your site using Google Analytics, a free traffic analysis package provided by Google. Follow the steps below to setup Google Analytics on your site:
- Register for a free Google Analytics (GA) account.
- Login to your GA account and add your website:
- Select Universal Analytics as the tracking method
- Enter your website name and URL
- Select Arts and Entertainment as the category
- Select your time zone
- Click on Get Tracking ID.
- Google will now display your tracking ID, which starts with the letters, “UA”. Contact us via Live Support. and send us your tracking ID. You do NOT need to send us the tracking code. We already have the code, we just need your tracking ID.
- Click on the Reporting button in the navigation bar at the top.
- Scroll down to the bottom-left of the page and click on Conversions->Goals->Overview.
- Click on the Set Up Goals button.
- You will now repeat the steps below FOUR TIMES to create FOUR DIFFERENT GOALS to track four different types of conversions: Join, Lead, Auth, Sale. We’ll explain what these are later in this section.
- Click on the Create a Goal button.
- Select Custom
- Click on Next Step.
- For Goal Description, enter ONE of the following words: Join, Lead, Auth, Sale. Since you’re repeating this series of steps four times, you’ll vary the word each time.
- For Type, select Event.
- Click on Next Step.
- For Goal Details:
- In the Category field, enter Conversion
- In the Action field, enter the same word you entered in Step 4 above, either Join, Lead, Auth or Sale.
- Leave the Label field empty
- Leave the Value field empty
- Use the Event value… should be set to Yes.
After you complete the steps above, Google Analytics will be setup on your site and you’ll be able to view detailed information on your site traffic and conversions. For each conversion, you’ll be able to view the website where the customer came from, so you can tell which sites are converting best. You can also setup campaigns in GA and/or in MongoCams Affiliates to track your conversions in more detail. We’ll discuss campaigns later in this section.
There are four types of conversions that can occur on your site:
A Join means a visitor has “joined” the site by registering for a username and providing his email address. There’s no commission paid for Joins, so this information is just for your reference.
After a member joins, we send him an email containing a link he must click on to confirm his email address. When the member confirms his email, we consider that a Lead. If your account is setup as Pay-per-Lead (PPL), you’ll receive a commission for each lead.
An Auth means a customer has entered his credit card information. When a customer completes this step, we give him $6 worth of free credits to spend on models.
A Sale means the customer has made a purchase. If your account is setup as Pay-per-Sale, you’ll receive a commission the first time a customer makes a purchase. If your account is setup as Revshare, you’ll receive a commission on EVERY purchase the customer makes, for life.
Adult Traffic Networks
Adult traffic networks represent adult sites that have agreed to accept advertising. When you run an ad campaign with an adult traffic network, your ads actually appear on many sites within their network. This allows you to run your ads on dozens of sites simultaneously, without having to deal with each individual site. Instead, you deal with the network and they run your ads on the sites you want to target. The following are some of the most popular adult traffic networks:
- FreeXXXTraffic – Offers $50 advertising credit just for registering! No obligation to buy anything.
- Choker Traffic
- Traffic Shop
- Traffic Holder
- Traffic Junky
- Juicy Ads
Most networks offer several types of campaigns. The most common campaign types are:
You upload your banners to the network site and they display the banners throughout their network. Depending on the site, you may pay for each banner impression (CPI), or for each click-through to your site (CPC). Banner advertising will usually be the most expensive campaign type, but we believe it’s the most effective, particularly if you’re paying on a CPC basis. The reason is you’re paying for visitors who’ve made a deliberate decision to click on a banner advertising a webcam site. This is the most targeted visitor you can get and the most likely to convert into a paying customer.
You can obtain banners in the Promo Tools section of your MongoCams Affiliates account. The banners are generic, not branded to any particular site, which should be fine for most purposes. You can, of course, create your own banners and test them against our banners to see which ones perform better. However, so long as you’re paying for clicks, not impressions, it shouldn’t make much difference.
Blind traffic is the lazy man’s version of a banner campaign. Instead of uploading your own banners, the network runs random generic banners and redirects some of those clicks to your site. Blind traffic is less expensive than running your own banners, but we believe it’s less effective because the user doesn’t know in advance what he’s clicking on. You may end up paying for many users who have no interest in visiting a cam site. The opposing argument is you may acquire new users who never thought about visiting a cam site, but after visiting your site become hooked on it. It’s hard to say whether the lower cost for this campaign type is enough of a discount to justify wasting money on non-targeted users. Therefore, we don’t particularly recommend this, but you’re welcome to try to prove us wrong.
Pop Under Traffic
Pop under traffic is the least expensive campaign type and the least targeted because it happens automatically, without the user clicking on anything. When a user visits a web page, that page can open a pop under window behind the visited web page. The pop under window would contain your website. When the user closes the original page, the pop under window becomes visible. While this is certainly a non-targeted approach, it’s so inexpensive that it may be worth trying. We also have a landing page that’s optimized for pop under campaigns. You can read more about that in the Landing Pages section.
Most traffic networks allow you to target your campaigns by traffic source and geographic location. The traffic sources refer to different types of adult sites, such as blog sites, tube sites, etc… We’re not sure how much of a difference this makes, but it’s definitely worth testing. Geography, however, makes a big difference. It should be obvious that users from first-world westernized countries have the most money to spend. The United States is of course the largest and richest market and not surprisingly, the most expensive to target. We suggest you start by targeting all English-speaking westernized countries, such as the US, UK, Canada, Australia, etc… You can then compare the results and determine which countries provide the best return on your investment.
Campaign tracking is an enhancement to conversion tracking. Standard conversion tracking will tell you how many conversions occurred and allows you to segment the conversions based on the websites where the visitors came from and the countries where they’re located. So, if you’re running a campaign on dozens of different websites, conversion tracking will help you determine which sites are sending good converting traffic and which sites are sending non-converting junk traffic. You can then optimize your campaign by eliminating the sites sending junk traffic. That’s a good start, but what if you want more detailed information?
Earlier, we suggested you test different categories of websites against one another. We also suggested you test different campaign types (Banner, Blind, Pop Under). Campaign tracking allows you to simultaneously test these variables and more. You can implement campaign tracking in Google Analytics and/or MongoCams Affiliates, but the GA campaign tracking is more powerful because it allows you to track multiple variables. Therefore, we suggest you ignore the campaign tracking feature in MongoCams Affiliates and exclusively use GA for campaign tracking.
For each of your ads, you’ll need to specify the URL where visitors will be sent to when they click on the ad. For instance, the URL could be the home page of your website, it could be a landing page, or it could be a model’s chat room. To implement campaign tracking, you’ll add additional parameters to the URL. Here are some examples:
Suppose you’re running an ad that sends visitors to the home page of your white label site. In that case, the URL would be:
By the way, we recommend sending traffic to a landing page or to a live model’s chat room, NOT to your home page. We explain this in more detail below.
Now suppose this ad is running on the PlugRush network and you want to differentiate it from ads running on other networks. You’d specify the network by changing the URL to:
By doing this, when you view your conversion reports, you’ll be able to compare how PlugRush ads are converting vs other networks. The utm_medium parameter specifies that this is a “Cost-per-Click” campaign.
Let’s further suppose the ad is configured to only run on tube sites. You could specify that as follows:
Notice, when you’re building a tracking URL, the first parameter is preceded with a question mark and all subsequent parameters are separated with ampersands. utm_source and utm_term are GA parameters that identify the source of the visitor and the term. Normally, utm_term refers to the keyword he searched for, but with this type of campaign, there are no keywords being searched, so we can use utm_term to identify a category like Tubes.
Let’s take it one step further. Suppose this is a banner ad campaign and you want to differentiate it from blind ads and pop under campaigns. Instead of setting utm_medium=cpc, you could be more specific and indicate it’s a banner campaign like this:
Google Analytics supports five different tracking parameters you can use in your URL’s:
- utm_source (traffic source – Required)
- utm_medium (identifies a medium such as cpc, Banner, Blind, Popunder, etc… – Required)
- utm_term (keyword or category)
- utm_content (useful for testing different versions of a page)
- utm_campaign (campaign name)
You’re free to use any or all of these parameters to track your campaigns in ways that are meaningful to you. The examples we’ve shown here are just suggestions. You can use any of the parameters to track any ad variations you can think of. Google also provides a URL Builder that will build your tracking URL’s for you. The utm_source and utm_medium parameters are always required, the others are optional.
Many affiliates make the mistake of sending traffic to the home page of their websites. Don’t make this mistake. Think about the typical user surfing a porn site. He’s bombarded with porn ads from every possible angle. Banners are flashing all over his screen, popups are popping, pop unders are lying in wait, fake instant messaging chat boxes are sliding up from the bottom of the page, it’s total sensory overload. Now he sees an ad for your cam site and he clicks on it. From the moment he clicks on the ad, you have perhaps five seconds to grab his attention before he loses patience and clicks on something else. So how do you grab his attention? Certainly NOT by sending him to your home page, which is just a boring list of models.
You grab his attention by sending him to a landing page or to a live model’s chat room.
A landing page is a highly optimized page, designed to grab the visitor’s attention and convert him to a lead. Here’s a screen shot of the MongoCams landing page:
You can click on the above screen shot to view the live landing page.
This landing page has several interesting features:
- It’s interactive. The featured model appears to be typing to the user in a chat box and the user can type back to the model. In reality, the “typing” is generated by a bot; the real model may or may not be typing at that moment. Using the bot ensures that the user will start receiving messages as soon as the landing page loads, regardless of what the real model is doing at that time.
- It plays an instant message sound effect, each time the model (bot) types something. This is especially beneficial with pop under campaigns in which the landing page window opens behind the current browser window. In that scenario, the user would hear the instant message sound effect, but wouldn’t know where it’s coming from. The intended result is for the user to search around on his computer, finally discover the landing page window and realize the sound is from a hot girl who’s been sending him instant messages.
- It displays live video from the model’s chat room. In this respect, it’s almost like sending the user directly to the model’s chat room.
- When the user clicks on the Start Now button, it takes him directly to the registration form, hopefully resulting in a Join conversion.
In this example, the landing page displays the MongoCams branding. However, if you have a white label site, your landing page will display your white label branding. Additionally, if you have models broadcasting, your landing page will automatically prioritize your models. This maximizes the return on your advertising investment by allowing you to earn both the studio commission and the affiliate commission, when your customers buy shows from your models.
Use the following URL to send customers to your white label landing page:
If you’re using Google Analytics campaign tracking, you’d add your tracking parameters to the end of the URL. For example:
Random Model Chat Room
As an alternative to sending traffic to the landing page, you can send your visitors directly to a random live model’s chat room. The advantages of this approach are:
- The model’s video would be displayed at a large size, rather than a small thumbnail image.
- The customer would see what the model is actually typing, rather than seeing messages from the bot.
- The customer would hear the model’s audio.
- It may seem more authentic to some users.
The disadvantage of the live chat room is it’s optimized for chatting, not necessarily for converting. Guest (non-registered) users are unable to type to the model, so we believe it’s better to convert the user to a free member, before sending him to the chat room. However, depending on many factors, the live chat room may turn out to have a higher conversion rate, so it’s best to test it both ways. You can accomplish this using Google Analytics.
The URL to send users to a live chat room is:
If you have models broadcasting, this URL will always randomly select one of your models. If not, it will select a random model from another studio.
You can use the GA utm_content parameter to track the conversion rates of the landing page vs the live room. For example, to track conversions from the landing page, you could use:
To track conversions from the live chat room, you could use:
When you buy your advertising, you’d create a separate campaign for each of these and use the corresponding utm_content parameter in the destination URL for each campaign. Then, when you view your GA reports, you’ll be able to compare the conversion rates for each destination URL.
Specific Model Chat Room
The previous section described how to link to a random online model’s chat room. However, you can also link directly to a specific model’s room, using the following URL format:
You’d replace ModelName with the username of the model you want to link to. Make sure your model is broadcasting before you send traffic to her room. If she’s offline, the link will redirect to the home page.
Model Referral Program
Each of your models can participate in our referral program and earn a 20% lifetime commission by referring customers to your white label site. This is a great way to motivate your models to continue working on your site and to bring their existing customers over to your site. Many of the models you sign up may have worked on other sites or may have acquired their own customers doing Skype shows, etc…
We provide your models with a set of links and banners they can use to earn referral commission by bringing these customers over. The easiest link format for models to use is:
The model would replace ModelName with her username. If she’s currently broadcasting, this link will go directly to her chat room. If she’s offline, it will go to her profile. The model will receive the referral commissions on any customers who visit your site for the first time via her referral link. This only applies to NEW members. If the customer previously joined via MongoCams or via another studio’s white label site, he’s not considered a new member and the model will not receive the referral commission.
Although the entire referral commission goes to the model, your site benefits from additional word-of-mouth referrals, as well as the fact that the more money your models make on your site, the more likely they’ll be to continue working on the site.
In the introduction, we mentioned how the business model of the porn industry is evolving from selling recorded content to using free recorded content to attract visitors. All the large tube sites use this business model. They allow people to upload amateur content and the site uses that content to attract visitors. Once they have traffic on the site, they display ads for paid content, including live cam. So, if you had the time, money and expertise to start your own tube site, you could use that site to generate traffic to your white label cam site. But what if you don’t have the time, money and expertise?
Using our branded video program, you can reap the benefits of tube site promotion without having to start your own tube site. Here’s how it works:
Every day, we’ll generate about ten new videos from recorded private sessions with our models. The videos will be watermarked with your logo and you’ll be able to use them to promote your site. You could either start your own tube site, or upload the videos to various tube sites. When you upload to a tube site, you can include a link and/or banner that will direct viewers to your white label site.
If you don’t have lots of money to spend on advertising, submitting to tube sites is the single most effective way to drive traffic to your white label site. This approach is time-consuming, but if you submit a few videos each day, it will quickly start generating traffic to your site with almost no investment other than your time.
To get setup for branded videos, follow these steps:
- First, you need your own white label site. If you don’t have a white label, follow these instructions to get one setup.
- Next, contact us via Live Support and request branded video setup for your white label.
- Once the videos are setup, we’ll provide you with a private URL where you’ll be able to download your videos.
- Finally, you’ll have to submit the videos to the various tube sites. You can submit them manually or you can partially automate the process using a program called Advanced Video Submitter (AVS). With AVS, you enter the information for each video and the program automatically submits the video to hundreds of tube sites.
Tube sites to submit to
Here’s the list of the most popular tube sites. These are listed in order from most traffic to least traffic, so we suggest you start by submitting to the sites at the top of the list and then depending on how much time you have, work your way down the list.
Sending tube site traffic to your models
By default, you’ll receive branded videos featuring models from outside the United States, Canada, Australia and Western Europe. According to the agreement every model signs, we have the legal right to distribute videos for ALL our models. However, for models in the countries listed above, we require them to explicitly request participation in this program. Models who participate benefit by receiving tube site traffic directly to their live chat rooms when they’re broadcasting. Therefore, you should encourage ALL your active models to participate in this program. However, participating models will have their videos distributed all over the Internet, so make sure they understand exactly what they’re committing to and also that participation is entirely voluntary. For models in the US, Canada, Australia and Western Europe, we will NOT distribute their videos unless they request us to.
Please have each of your models contact us via Live Support, to request participation in the branded video program. Once a model requests to participate, we’ll start generating branded videos of her shows and add them to YOUR daily queue. We will NOT distribute your models’ videos to other studios, nor will we use them to promote our own sites. You will have the exclusive right to distribute your models’ videos.
For the standard branded videos (NOT the custom videos of your models), you’ll want to send the tube site traffic to a random live model’s chat room. You should also track traffic and sales using Google Analytics. Therefore, when you’re uploading standard branded videos to the tube sites, use the following URL format for the link back to your site:
For the custom branded videos of YOUR models, you’ll want to send tube site traffic directly to your featured model’s chat room, NOT a random chat room. Therefore, when uploading custom branded videos of one of YOUR models, use the following URL format for the link back to your site:
In the URL, you’d replace yourdomain.com with the actual domain of your white label site and you’d replace YourModelName with the actual username of the model featured in the video.
In the above examples, we specified utm_source=Tubes to identify the traffic as coming from a tube site. If you prefer, you could specify the actual name of each site you’re submitting to, rather than the generic source, “Tubes”. This would allow you to determine the amount of traffic and sales you’re receiving from each individual tube site, rather than aggregating all the tube traffic into a single traffic source.
Post Join API
The Post Join API is an advanced marketing strategy that allows you to form mutually beneficial partnerships with other adult industry websites. It allows a partner website to automatically register new members on your white label site when they join the partner site. You benefit from increased traffic for your models, as well as earning a sub-affiliate commission on any members who join from the partner site.
For example, suppose you came across an adult dating site and wanted to gain access to their members. You could approach the dating site and offer to cross-register all their new members with your cam site. They dating site benefits in two ways:
- It can offer its new members $6 in free credits on your cam site. The free credits cost the site nothing. The only requirement is that the new member enters his credit card information on your site after he logs in. Offering free cam credits makes it more enticing for new members to join the dating site, potentially increasing its conversion rate.
- The dating site earns a 20% commission on any purchases made on your site by its referred members.
This can be a great way to increase traffic to your site, making your models and yourself more money. If you operate your own adult sites, we can also integrate with YOUR join forms. In that case, YOU would receive the 20% commission in addition to all the other benefits we’ve described. Or if you prefer, we can pay you the PPS or PPL commissions instead of the Revshare.